WrinklyOldWomen(WOW)-Age 60+ redefining the aging code. Our ethos is Attitude not Age! Embracing our flaws. Loving ourselves unapologetically. WOW encourages brands, advertising & media practitioners, products, services and the international business community to feature women age 60+ that look like us : diverse, modern, bold, and stylish. We are cultural trendsetters and our beauty is reflected in the compassion, love and values we share. Its time to collaborate with our global sisterhood.It's time to be WOWed!.